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Twist Museum

Discover what to expect from your visit to the Twist Museum in London.

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Tickets £29.50from
Rating 4.6out of 5
Reviews 5,232on Google
What it is

Interactive museum featuring optical illusions and engaging exhibits.

The Twist Museum, located on Oxford Street in London, offers a unique interactive experience centered around optical illusions and perception. Visitors of all ages can explore a variety of engaging exhibits designed to challenge and entertain. The museum's accessible facilities, including elevators and restrooms, ensure a comfortable visit for everyone.

People visit the Twist Museum to immerse themselves in a world of visual tricks and mind-bending displays. The interactive nature of the exhibits allows visitors to engage directly with the illusions, making it a popular choice for families, school groups, and tourists looking for something different in central London. The museum's staff are noted for their friendliness and willingness to assist with photos.

This museum suits those who enjoy interactive and hands-on experiences, as well as anyone interested in the science of perception. While the museum can get busy, especially during peak times, booking in advance helps manage the crowd and ensures a smoother visit. Overall, the Twist Museum provides a fun and educational outing in the heart of the city.

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Tickets

Ways to get in.

Children play in a brightly lit corridor with geometric red and orange walls, engaging in active and joyful movements.
A woman with long blond hair is reflected multiple times in a mirror installation with warm lighting and green lights visible.
Two children interact with a glass-encased exhibit at a museum. One child looks surprised, and the other smiles.
A person with curly hair sits on a stool at a mirrored vanity in a pastel-colored room with a chandelier overhead.
Two people in casual attire lean forward in a brightly colored, mirrored corridor with geometric patterns.

Twist Museum: Entry Ticket

Interact with exhibits and learn about perception

Looking for an interactive attraction in central London that fits easily into your sightseeing plans? Visit Twist Museum and test “The Way I See Things” at London’s original immersive illusion experience in the West End, on Oxford Street. The experience is self-guided, fully interactive, and takes up to 90 minutes. Discover more than 8

Mobile ticket Wheelchair accessible
Included* Entry ticket * Access to all exhibitions
from£29.50 See tickets

Sold by Tiqets. Prices checked on 20/08/2026.

The story

How it got here.

The Twist Museum is a relatively new addition to London's vibrant museum scene, focusing on the exploration of optical illusions and perception. Located in the bustling area of Oxford Street, it has quickly become a favorite among both locals and tourists seeking an interactive experience.

The museum's exhibits are designed to engage visitors through a series of visual and sensory challenges. Each display offers a unique opportunity to explore the science behind illusions, making it both educational and entertaining. The museum's approach to blending art and science has been well-received, contributing to its growing popularity.

As a modern museum, Twist Museum continues to adapt and evolve its exhibits, ensuring that returning visitors always have something new to discover. The emphasis on interactive learning and participation sets it apart from more traditional museums, making it a standout destination in London's cultural landscape.

The visit

What you actually do.

A visit to the Twist Museum typically takes around 90 minutes, allowing guests to fully explore the interactive exhibits at their own pace. Tickets must be purchased online in advance, as they are not available at the door, and time slots help manage the flow of visitors to prevent overcrowding.

The museum is known for its wide array of optical illusion displays, each accompanied by informative signs explaining the science behind the effects. Visitors often highlight the photo opportunities available, with many exhibits designed to create memorable images. While most of the museum is wheelchair accessible, a few exhibits may pose challenges for those with mobility issues.

Facilities at the museum include free lockers for storing personal items, which is convenient for those looking to explore unencumbered. Restrooms and seating areas are also accessible, ensuring a comfortable visit for all. The museum's staff are praised for their helpfulness and are often available to assist with photos or provide additional information about the exhibits.

While the museum is suitable for all ages, it is particularly popular with families and school groups. Children and adults alike enjoy the playful nature of the displays, making it an ideal stop for those seeking a fun and educational outing. Visitors are encouraged to book their tickets in advance, especially during school holidays and weekends, to secure their preferred time slot.

Before you go

Practical notes.

Book tickets online in advance; they are not sold at the door.
Plan for a 90-minute visit to fully enjoy the exhibits.
Visit during weekdays to avoid larger crowds.
Free lockers are available for storing bags and coats.
Most areas are wheelchair accessible; check specific exhibit access.
Ideal for families, with engaging exhibits for children.
Photography is encouraged, with many photo ops available.

Opening hours

Monday9:30 AM – 8:00 PM
Tuesday9:30 AM – 8:00 PM
Wednesday9:30 AM – 8:00 PM
Thursday9:30 AM – 8:00 PM
Friday9:30 AM – 9:00 PM
Saturday9:30 AM – 9:00 PM
Sunday9:30 AM – 8:00 PM
Where it is

248 Oxford St, London W1C 1DH, UK

More things to do around here

Walking tours, day trips and experiences around this area, on GetYourGuide.

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Twist Museum
Twist Museum 0 m walk · Museum
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Perini & Perini
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Oxford Circus Station (Stop OH)
Oxford Circus Station (Stop OH) 24 m walk · Bus station
Oxford Circus
Oxford Circus 90 m walk · Subway station
Oxford Circus Stn / John Lewis (Stop OF)
Oxford Circus Stn / John Lewis (Stop OF) 109 m walk · Bus station
Fitness First - Great Marlborough Street 296 m walk · Bus station
Questions people ask

Before you visit.

How can I get to the Twist Museum?

The museum is located at 248 Oxford St, London, near Oxford Circus subway and bus stations.

How long does a visit to the Twist Museum take?

A typical visit lasts about 90 minutes, allowing you to explore all the exhibits.

Should I book tickets in advance?

Yes, tickets must be purchased online in advance as there is no on-site ticket sale.

What is included with the entry ticket?

The ticket includes access to all exhibitions within the museum.

Is the museum accessible for wheelchair users?

Most areas are wheelchair accessible, with elevators and wide doorways available.

Is the museum suitable for children?

Yes, the interactive exhibits are designed to be engaging for children and adults alike.

Can I take photos inside the museum?

Yes, photography is allowed, and there are numerous opportunities for great photos.

Are there places to eat nearby?

Yes, there are several restaurants and cafes within walking distance, including Patty&Bun and Fika Regent Hall.

More to see

Other places nearby

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Written by CityTour editorial. Google data collected on .
See tickets from £29.50